Product : PSP WHITE

PSP® (PlayStation®Portable) Console
Colours	Pearl White
New PSP® (PLAYSTATION®PORTABLE) comes with advanced high contrast LCD screen and built-in microphone - Offering the highest-level contrast ratio, response time, and wider color gamut possible on a portable LCD screen, the new PSP is capable of displaying movies and photos in more natural and vibrant colors on its high resolution 4.3 inch wide screen. - The built-in microphone will allow users to easily enjoy games that utilize a microphone(*1), as well as Skype™(*2) and other communication tools
CPU	PSP CPU (System clock frequency 1-333MHz)
LCD Screen	4.3 inches (16:9) full-transparent type, TFT drive Approximately 16,770,000 colours displayed
Sound	Built-in stereo speakers
Internal disc drive	Read-only UMD™ drive
Main Input / Out put	Wireless Network (IEEE 802.11b) (Wi-Fi) Hi-Speed USB (mini-B) Memory Stick PRO Duo™ / Analog Video Out / Microphone
Main Interface	DC IN 5V connector / DC OUT connector Video / Earphone / Microphone terminals USB Slot / Memory Stick Duo™ Slot
Support Codecs (Memory Stick™)
Video:	Memory Stick Video Format
	- MPEG-4 Simple Profile (AAC LC)
	- H.264/MPEG-4 AVC Main Profile (AAC LC)
	MP4 File Format
	- MPEG-4 Simple Profile (AAC LC)
	- H.264/MPEG-4 AVC Main Profile - CABAC only - (AAC LC) / Baseline profile (AAC LC)
	AVI
	- Motion JPEG (L in ear PCM or µ-Lau)
Music:	Memory Stick Sonud Format
	- ATRAC3™
	- ATRAC3plus™
	MP3 / MP3 (MPEG-1/2 Audio Layer3) / MP4 (MPEG-4 AAC) / WAVE (Linear PCM) / WMA (Windows Media Audio 9 Standard Only) (*3)
Picture:	JPEG / TIFF / BMP / GIF / PNG
Support Profile	PSP® (PlayStation®Portable) Game / UMD™ Video
Control	Area Code, Age Audio/Visual Control
Wireless LAN	Infrastructure Mode / Ad hoc Mode（Up to 16 Channels Connection）
Supplied Accessory	AC adaptor/ Lithium-ion rechargeable battery (1200mAh)
*1 Microphone function can be used on games that are compatible with headsets
*2 To enjoy Skype on PSP, users will require a Skype account, Memory Stick Duo™, a wireless Internet connection and a Headphone with Remote Control (PSP-S140) or Skype-compatible headphones. Users are recommended to speak closely to the microphone (approx. 10cm from the microphone).
*3 WMA Playback feature needs to be enabled TARGET MARKET Current and potential gamers and customers of Sony gaming equipment. TARGET AUDIENCE Gamers between the age of 13 to 17 years who are interested in up-to-date gaming consoles. Source: http://www.sonystyle.com.hk/ss/product/psp/psp_3006pw_e.jsp             http://theajayneadvertisingguru.blogspot.com/2011/06/sony-psp-ineffective-ad-1.html              http://www.wired.com/gamelife/2007/04/for_psp_a_new_f/ (Veronica)