Tuesday 30 October 2012

2nd Research

After the first tutorial, our group decided to work on two bad ads which we did previously.

The first ads is

- We decided to work on this ad is because the problem faced from this ad is quite serious.
- Through this ad, it's strongly shown that there are discrimination between the both people.
- The ad shows a white women threatening grasping the face of a black model.


- This is also one of the ad for Playstation Lite. 
- In this ads, it also shown discrimination.
- This is an example of a bad ad.
(Melissa Teh)

- This ad is done by a German job site called jobsintown.de
-This advertisement was put up for a job fair in Hamburg,Germany which intent to tell people that they are better ways to make careers without kissing their employer's asses over and over again.
- It's a job seeking campaign where is literally called as "The ass kisser project"
- In my opinion this campaign's ad doesn't convey a positive message towards people who are jobless and is hopeful to find a good job with good pay.
-The view of people entering a huge poster of a person's butt hole is really an eye sore to the public and it's pretty offensive as well.
- The irony of the company's goal of helping people to seek for a better working condition when the campaign's ad is literally shown the opposite.
- The image of people entering the butt hole is a misconception where it leads people to 
think that they're going to get lousy jobs and employers.
(Veronica Tey)

Research

For this subject which is Culture & Consumerism, we are required to do a group project. Our group members are Melissa Teh, Michelle Yu, Chee Kar Man and Veronica Tey. We are asked to work on a bad ads. These are some example of bad ads that we found.

Playstation Portable white ads

- This ads is a bad ads because there is a discrimination between the skin colour of the models in the   
   ads
- This may caused some conflict between the type of consumers
( Michelle Yu )
7up ads
- This is a 7up ads in the late 90s
- This ads created a bad impression to the consumer even just from the first look
- A baby doesn't suit to be the main consumer for this product
( Chee Kar Man )

Burger King ads
- This is a failed ads produced by burger king to promote their BK Super Seven Incher
- The expression of the model doesn't suit the product
- The tagline is also hard to understand
( Melissa Teh )

jobsintown ads

- A really bad ad with bad image which depicts humans entering someone's butt hole
- The tagline "There are better ways to make career" doesn't relate to the image shown in the ad
-It's a huge misconception to the public when a butt hole image is used as a job fair advertisement.
(Veronica Tey)